Senior Ads
Omitted parent senior ads is one of the worst feelings after the yearbook arrives and a parent calls to say the ad she purchased for her senior isn't in the book. The book can't be reprinted so what can you do?
Even though the parent may not have any other children after this one, lots of damage can still be done. It a parent is unhappy, word can spread quickly. Neutralizing this situation and salvaging the parent's feelings is of utmost importance.
RETURN PROOFS ON TIME
The timely return of proofs will ensure your book will deliver on time. So when all those pages come in, there's a few steps to take to make the process more efficient.
1. Set up a folder on your Google Drive labeled "Proofs." Inside set up sub folders for each batch that arrives.
2. Print proofs and use a colorful pen to make corrections on the page. As the correction is made on the original document, place a check beside the marked correction so you'll know that each has been addressed.
IT'S IN THE DETAILS
A few pitfalls can make your spreads look less professional. Check for these before mailing pages and/ or proofs.
1. Space once after all marks of punctuation. All stylebooks have followed this rule since the flood of desktop publishing software replaced typewriters. Spacing more than once creates "rivers of white" throughout the copy blocks.
2. Copy should be intended one pica when in paragraph blocks. The default is three picas and looks too deep. Reset the tabs to be one pica.
Even though the parent may not have any other children after this one, lots of damage can still be done. It a parent is unhappy, word can spread quickly. Neutralizing this situation and salvaging the parent's feelings is of utmost importance.
RETURN PROOFS ON TIME
The timely return of proofs will ensure your book will deliver on time. So when all those pages come in, there's a few steps to take to make the process more efficient.
1. Set up a folder on your Google Drive labeled "Proofs." Inside set up sub folders for each batch that arrives.
2. Print proofs and use a colorful pen to make corrections on the page. As the correction is made on the original document, place a check beside the marked correction so you'll know that each has been addressed.
IT'S IN THE DETAILS
A few pitfalls can make your spreads look less professional. Check for these before mailing pages and/ or proofs.
1. Space once after all marks of punctuation. All stylebooks have followed this rule since the flood of desktop publishing software replaced typewriters. Spacing more than once creates "rivers of white" throughout the copy blocks.
2. Copy should be intended one pica when in paragraph blocks. The default is three picas and looks too deep. Reset the tabs to be one pica.
What Is A Senior Ad?
Your parents have been with you all the way from kindergarten through your senior year. Give them this opportunity to congratulate you on your achievements, while contributing back to Robichaud's yearbook class to keep making each yearbook better than the last. These ads are especially great for students that don't appear many times in the yearbook, or for those playing sports, to have a special feature of their own. Parents can choose from 3 options.
1/2 Page AdThis ad fits 3-4 pictures and about a paragraph from parents. This ad is great for lots of baby pictures, or for sports/ club pictures.
Full Page AdThis is the most expensive ad, but also allows parents almost endless possibilities. Try to keep it to 10 pictures of less. Parents can include words and maybe even a quote.
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Parent Designed vs Staff Designed
We want to give the freedom to parents to design their own ads. We can give them dimensions of layouts to work within, and a variety of formats in which images can be submitted to us. Another option is for our graphic designers to design the ad. This option would cost a little more as it creates more work for us, but that money goes right back into making the yearbook better each year. When our graphic designers create the ad, a proof will need to be sent to parents for an approval.